Blanca comes from a small town in Navarra and studied International Business Administration in Pamplona, with further international studies in Austria and Canada that helped her finetuning her professional skills and background. After completing her master’s in Madrid, she joined Lenovo in 2019, experiencing both sales and marketing roles. Currently, she leads sponsorships and events for the Motorola EMEA Marketing team across 39 countries, developing branded experiences, collaborations, and activations. Blanca also oversees the EuroLeague sponsorship in its entirety, handling all aspects of the partnership, including PR, social media and digital visibility, among others.