Federico Fantini has a long and wide professional experience in the sport industry, where he covered in more than 25 years different executive positions in both brands, media and rightholders. As a senior consultant he assists key players in the sporting landscape to take full advantage of the huge potential of sports and their partnerships. He worked at the development of the global entry strategy of BKT in sports, playing a leading role in some of the brand's partnerships deals across three continents. Particularly, he now advises and supports BKT with the Euroleague partnership, a platform that he has been collaborating with almost since the very first years of its launch.